Journey into the world of sugar and spice and all things nice, with Cinnamon Girls – a Melbourne based, girls fashion label spanning 4 generations of the Brearley family.
We sat down and spoke to Peter Brearley – Managing Director of Cinnamon Girls and his daughter, Georgie who are taking the girls fashion market with their range of casual and special occasion dresses.
Q- Tell us about Cinnamon Girls
Peter- Cinnamon Girs started about 20 years ago back in 1995. The business ‘Brearley Apparel’ was started in 1939. Over the years Brearley Apparel have developed and sold many children’s wear labels including Lady Bird, Hush Puppies and our most successful label Cinnamon Girls. Cinnamon Girls was established as there was a high demand for little girls dresses.
Georgie – We make things that we wish we could still wear. Every time we design a new fabric or dress I just imagine it in adult size and think ‘oh wait I cant get away with that!’.
I just love all the out there designs we have the freedom to do.I have always had a strong passion for clothing and fashion especially kids fashion. I love how kids can make anything look good. They could literally wear 5 different floral patterns and absolutely rock it.
Q- How do you find your inspiration for each new range?
Peter – Our ranges are influenced from World Travel, Trade Fairs, customer feed back and put together each season by Georgie and myself. We source a lot of our designs from the American and European market. Within each range we run a variety of different styled dresses. We like to include everything from your classic cotton sundress to something a little bit more fancy in each of our ranges.
Q- We love your new collection – tell us about it!
Georgie – We are so excited about the new Summer 2016 collection – it is one of my favorite collections so far. There’s a bit of everything this season- lots of floral, bright colours, crazy prints, broderie, organza, matching belts, cut out shapes and stunning unique details. There is a dress for every occasion imaginable. We were so excited to see it on the runway!